Led the conceptualization of seasonal catalogs, postcards and other direct mail pieces, ensuring alignment with brand identity and seasonal themes.
Art Directed all visual aspects of catalog and postcard projects, overseeing the design process from initial ideation to final production to ensure cohesive and compelling visuals.
Designed engaging layouts and graphics for catalogs and postcards, utilizing design software to create high-quality visuals that resonate with target audiences.
Developed and managed the creative budget. Strategically sourced and managed freelance talent, including hiring photographers, models, and securing appropriate locations to enhance the creative vision.