You know the old saying, “What happens in Vegas, Save in Vegas,” right? ……okay, so we improvised.

This campaign in Las Vegas effectively leveraged the city's well-known allure of extravagance and the likelihood of travel mishaps to connect with consumers. Through clever and engaging visuals showcased on billboards, tour buses, and via a dedicated street team, the initiative positioned Burlington as a practical and budget-friendly option for tourists facing common issues like damaged clothing or luggage problems.

Running for a duration of six weeks, the campaign successfully resonated with visitors, ultimately generating a 4% increase in store traffic, along with improved conversion rates. This outcome underscores the power of customizing marketing messages to address specific customer needs and the unique characteristics of a location, showcasing Burlington's ability to relate to the experiences of its audience effectively.